Sourcing of raw materials
There is substantial and diverse international trade in juice concentrates, originating from all points of the compass. Demand has risen to such levels for some ingredients that imports from beyond the EU will continue to represent the greater part of sourcing. This is true for the most traded juice concentrate, orange, but also for grapefruit and pineapple amongst the most popular flavours, as well as for passionfruit, cranberry, mango and guava.
Brazil is thought, in any one year, to supply comfortably more than 80% of the demand for orange juice in the EU. Brazil reports that as much as two thirds of the value of its orange juice concentrate export trade is realized in the EU. The EU also accounts for well over half of the value of Thai pineapple concentrates exports and, after the US, is the second ranked source of export revenue for Chinese apple concentrate producers.
Around 96% of the grapefruit juice concentrate imported in the EU is sourced from just five markets. Israel is the most important of them, contributing 50% of a total import volume. The US accounts for another 21%, with 8% to 10% sourced from Cuba, Mexico and South Africa. Ecuador is known to be the major source of passionfruit purees and concentrates used in juices, both in the EU and elsewhere in the world. Almost all single-strength mango purees are sourced from South East Asia, principally India and Pakistan. Cranberry juice concentrate is primarily, although not exclusively, sourced from the US, where around two thirds of the world’s cranberries are cultivated. Peach and guava are sourced from a number of different markets, China, Turkey and India being prominent suppliers of each, with Malaysia also believed to be of consequence to the guava trade.
Juice import flows into the EU
The EU fruit juice industry is now, truly, a global business inasmuch as ingredients sourced from every continent, are being processed within its factories for the benefit of its consumers.